More than 2.4 million euros. This is the total swag from our #BankraubForGood. At the end of the campaign, we also turned the “Bull and Bear” at the Frankfurt Stock Exchange into masked bank robbers.
It’s still early in the morning. Three figures dressed in black put on rainbow-coloured stocking masks in the Frankfurt subway. Then, at Hauptwache Station, they get off the train, walk up the escalator and over to the Stock Exchange. There, you can find the famous bronze sculpture, a bull and a bear, the symbol of the German stock market. The bull stands for rising prices, the bear for falling ones.
But today, the masked figures want both to stand for something completely different: the #BankraubForGood, a campaign initiated by Tomorrow. We called on bank customers throughout Germany to transfer as much money as possible from a conventional to a sustainable account with Tomorrow or another sustainable provider by the end of World Savings Day this Wednesday. The idea: instead of giving conventional banks money, we take away them on this World Savings Day - and ensure that it no longer flows into climate-damaging energies, the deforestation of the rainforest or the arms industry, but benefits sustainable projects.
Many people could identify with this type of bank robbery. Using the hashtag #BankraubForGood, they posted photos of themselves as bank robbers on social media. The singer Mogli supported us - and the slam poet Jean-Philippe Kindler even wrote and performed his own text about the campaign, in which he deals with the financial system and calls for bank robbery. The Frankfurter Allgemeine Zeitung also reported on the story. The result: 2.4 million euros have flowed into Tomorrow accounts in nine days alone. A great big swag bag.
Even more important, however, is anchoring the topic of sustainable banking in people’s consciousness. That’s why, at the end of the campaign, we took on the bull and the bear at the Frankfurt Stock Exchange and also put customized masks on them. After a few minutes we were gone again. But Bull and Bear remained bank robbers for quite some time - as a symbol that money doesn’t just do bad things but also a lot of good.